- Inhalt:
- Creatives are asked to invent all kinds of things: ideas for ads, campaigns, logos, brochures, videos, social content, emails-you name it, and someone came up with it. Sometimes, generating ideas can be difficult because you''re missing a hook, something authentic and unique to solve. A great hook answers the question, "What is this a story about?" But knowing how to create a solid hook can be challenging. In this course, join instructor Stefan Mumaw as he explains exactly what a hook is, what types there are, the characteristics of good hooks, and strategies for developing effective ones. Stefan shares a simple synthesis exercise that can help you generate unique hooks of your own. Plus, he leads a fun group ideation session to help tie the whole process together.
Titelinformationen
Titel: Finding Your Idea Hook
Autor*in: Mumaw, Stefan
Verlag: LinkedIn
Kategorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
690
Exemplare
690
Verfügbar
0
Vormerker
Max. Ausleihdauer: 180 Tage